01
Predicts behaviour.
Genuinely validated science, 20+ years in the making. Not a label but a predictor of what someone will actually do.
reiss motivation
The Reiss Motivation Profile® in Business
We help unlock performance and wellbeing using motivational data.
Reiss Motivation is the most predictive tool in market — and MotivationLab turns it into insights you can act on instantly.
About the Science of MotivationBuilt for
Individualswho bring their all to their role
Talent teamswho hire them
Team leaderswho develop them
Executiveswho drive the business forward
Reiss Motivation Profile
The Reiss Motivation Profile doesn’t just describe someone; it predicts what they’ll do.
- Built on Professor Steven Reiss’s research into the 16 basic desires that drive human behaviour.
- Delivers deep insight into what drives a person, and how it applies to how they work, perform and communicate.
- The most validated measure of intrinsic motivation used in business.
Motivation Lab
MotivationLab was built to keep the conversation going beyond the profile.
- Quick access to your profile and team profiles
- Analysis of team dynamics for faster comparisons & decision making
- Personalised learning hub based on your individual profile
- 24/7 access to your personal coach
What makes us different
Three things no other tool in market gives you.
02
Results in minutes.
No waiting on debriefs. MotivationLab turns the profile into insight you can use the same day, always accessible.
03
Lives in real situations.
Selection calls, debriefs, lineup decisions, culture work. Interactive analysis, not a report on a shelf.
What makes us different
A single platform that works across all roles.
Reiss Motivation is not just for individuals — every role across a team or organisation benefits from a deeper understanding of what motivates them.
Individual
Finally understand what actually drives you.
- Know your profile, not just your type
- Sharper self-awareness under pressure
- Goals you will follow through on
Team leader
Lead the person in front of you, not a stereotype.
- See the gaps creating team friction
- Make feedback land the first time
- Build trust faster with new people
Business leader
Stop losing people to problems you didn’t see.
- Reduce the hidden cost of disengagement
- Build programs people want to drive
- Make better decisions about who belongs where
HR
Move beyond gut feel and competency frameworks.
- Identify flight risk before it becomes a resignation
- Make L&D investment work harder
- Scale insight across the entire talent pipeline
Recruitment
Find people who fit the role — and who will stay in it.
- Hire against a defined profile, not a gut read on the day
- Find people who not only fit the role, but who will stay in it
- Deliver a value exchange by supporting personal growth
National and global brands are already benefitting from understanding what drives their individuals, teams and leaders.
Nando’s
ARMs at Nando’s stopped guessing what good looks like. They got clarity on their own direction, managers got a way to spot who needs support faster, and the business got a retention model built for the future.
“I used to dread reviews because I didn’t know what my manager was actually looking for. Now I know what my own success looks like, and I don’t need someone else to tell me if I’m doing well.”
Sephora
Leaders at Sephora started as individuals and ended up understanding each other properly. Self-awareness went up, trust went up, and collaboration across the leadership team got measurably easier.
“I loved this session. I think it was fantastic, everyone should have the opportunity to experience this.”
What it all comes down to
The science of Reiss Motivation, with the insights power of MotivationLab, delivers a comprehensive program that is actionable and impactful, in the boardroom and beyond.
Programs
Three ways to run it.
Two tracks. Individual and team development shares one profile, one platform and one rhythm of stages. Recruitment runs the same science at the front of the lifecycle, before anyone is hired.
Self-directed
Digital Motivational Insights Program
A digital, self-directed insights program, delivered from anywhere.
- An interactive debrief that guides leaders, teams and individuals through their motivational profile, at their own pace.
- Quick, scalable insight to hit the ground running.
- Access to tailored educational content and a personal coach for continued learning.
-
01Assessment
Complete RMP assessment
20–30 min
Online questionnaire
Complete the Reiss Motivation Profile® questionnaire to generate motivational insight reports.
-
02Debrief
Self-directed insights debrief
45–60 min
MotivationLab
Work through the motivational insight report at your own pace, inside the platform.
-
03Ongoing
Ongoing learning
Unlimited
MotivationLab
Tailored educational content and a personal coach, available whenever the question comes up.
Guided
1:1 Motivational Insights Program
Delivered over multiple weeks with access to a Motivational Insights Specialist, guiding leaders, teams and individuals to:
- Understand and bring their unique motivational make-up to life.
- Learn The Science of Motivation Framework, to apply the insights in real life and accelerate the performance of others.
-
01Set-up
Program kick-off comms
0–30 min
Email communication or meeting
Kick off the program, understand what’s involved and explain program roll-out.
-
02Assessment
Complete RMP assessment
20–30 min
Online questionnaire
Complete the Reiss Motivation Profile® questionnaire to generate motivational insight reports.
-
03Debrief
Motivational insights debrief
60 min
Online video call or in-person workshop
Debrief the motivational insight report with a coach to build deeper awareness of intrinsic motives.
-
04Ongoing
MotivationLab access
Ongoing
Online dashboard
View your profile, engage with the personal coach and access tailored learning content and analysis.
Recruitment
Five stages, one hiring decision
The program is the same in any business and at any level: define what great looks like, then hire against it.
- Turns your values and role attributes into a measurable target profile.
- Sits upstream of the hiring manager interview, so the interview starts informed.
- Carries straight into onboarding, using the profile the manager already has.
-
01Before interview
Define the role
Set-up
Workshop with the hiring team
Map what great looks like against your values and role attributes.
-
02Before interview
Build the ideal profile
Set-up
Target profile in MotivationLab
Convert that definition into a target intensity for each desire.
-
03In process
Run it in the process
20–30 min
Online questionnaire
Insert the RMP upstream, before the hiring manager interview.
-
04At interview
Interview with insight
Per candidate
Tailored interview guide
A tailored guide turns the profile into questions and a scoring frame.
-
05After offer
Onboard on motivation
First 90 days
Manager onboarding plan
A plan built from the profile their manager already has.
The RMP is never a pass or fail gate. It is a structured input that makes the hiring conversation better.
Why now?
Every year without this understanding is a year of decisions made on partial information.
Selection. Retention. Culture. Change. Every one of those gets better and faster when you know what drives the people involved. The organisations that move first build a compounding advantage that is genuinely hard to close.
Get in touchReiss Motivation
for Business